Business and Marketing Reports FAQs

General Information

1. What are business and marketing reports?

   Business and marketing reports contain information about groups or categories of certain Verizon Wireless customers.  These reports do not identify you personally.  For example, we may prepare a report stating that 10,000 mobile users visited a sports website in a month and 60% were men.

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2. Will I ever be personally identified in a business and marketing report?

   No, these reports contain information about groups or categories of our customers, and do not identify you personally. 
   

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3. What kind of data is used to prepare business and marketing reports?

   Verizon Wireless will use the following categories of information:
   
   Mobile Usage Information:
   

   • Addresses of websites you visit when using our wireless service.  These data strings (or URLs) may include search terms you have used.
   • Location of your device
   • App and device feature usage
   Consumer Information:
   
   • Information about your use of Verizon products and services (such as data and calling features, device type, and amount of use)
   • Demographic and interest categories provided to us by other companies (such as gender, age range, sports fan, or pet owner)
   We use this Information in a manner that does not identify you personally to prepare these reports for our own and third party purposes.  Verizon Wireless may also share location information with other companies in a way that does not personally identify you so that they can produce limited business and marketing reports.
   
   
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4. Will Verizon Wireless read my emails or collect my private information from my online bank account (or other online accounts where I register to perform secure transactions) to prepare these business and marketing reports?

   No.
   

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5. What types of accounts and devices are included in business and marketing reports?

   Only information from devices that use our network will be included. This includes basic mobile phones, Smartphones, tablets, mobile hotspots, netbooks and USB modems. Corporate, government and prepaid accounts are not included.
   
   

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6. What is the purpose of business and marketing reports?

   The Business & Marketing Reports may be used by our company and third parties to understand the demographics (e.g. age range or gender) of visitors to a website, or of commuters at a location at different times of the day, or to help choose content and services on Web sites that consumers may find more interesting.
   

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7. If I turn off the location-based services (LBS) settings on my mobile device, will my location information still be collected and used for business and marketing reports?

   Yes, the location information used for these reports is not related to the location settings on your device.  If you don’t want us to use your mobile usage information for these reports, you can tell us by visiting www.vzw.com/myprivacy or by calling (866)211-0874. 
   
   Note: if you have a Family SharePlan® or multi-line account, you must indicate your privacy choices with respect to each individual line.
   

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8. Can I refuse permission to use my information for business and marketing reports?

   Yes, you have a choice about whether or not we use your information for these reports.  If you don’t want us to use your information for these reports, you can tell us by visiting www.vzw.com/myprivacy or by calling (866)211-0874.  
   
   Note: if you have a Family SharePlan® or multi-line account, you must indicate your privacy choices with respect to each individual line.
   
   

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9. If I decide to allow you to use my information for business and marketing reports, can I change my mind later?

   Yes, you can change your privacy choices at any time.

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10. Is Verizon Wireless now going to start selling my personal information to third parties?

    No, we will not sell your personal information to third parties.

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11. If I have opted-out of sharing my Customer Proprietary Network Information (CPNI), does that mean I am also opted-out of Business and Marketing Reports?

    No.  The Business and Marketing Reports privacy choices are separate from any privacy choice you have made relating to CPNI.  You will need to record your choices for the Business and Marketing reports program.

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