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Business Ringback Tones

General Information

  1. What are Business Ringback Tones?

    Business Ringback Tones replace the standard ring heard by callers with a custom sound file.  Rather than have your customers or employees pay attention to the ringing sound when they call your businesses lines, use the time to play your custom branding message, provide answers to frequently asked questions, advertise a product or service, or communicate your key values or strategy.  This marketing vehicle can be leveraged quickly, managed easily, and implemented at a cost per impression under other tactics of similar reach and relevancy. You can hear some sample Business RBTs by calling (888) VZW-BRBT (899-2728).

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  2. How do I prepare my employee base for launch of the Business Ringback Tones service?

    The end user should be informed by email (or some other communication vehicle) about the coming change at least one week before the Business Ringback tone is assigned. The URL to the custom tone might be included in this email to allow the end user to hear the tone. The communication should explain the rationale for use of Business Ringback Tones, the benefits to the company, and when it will be applied.

    Upon launch, the emails that may be directed to the administrator’s contact email would ideally be managed closely for the first week.

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  3. How may I use Business Ringback Tones?

    Rather than have your customers or employees hear the regular ringing sound when they call your businesses lines, use the time to play a custom branded message made to fit your business needs. Use Business Ringback Tones to provide answers to frequently asked questions, advertise a product or service, or communicate your key values or strategy.

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  4. Can an end user have both Business Ringback Tones and Consumer Ringback Tone service simultaneously?

    Yes, you can have both Business & Consumer Ringback Tones.

    Please note that some advance setting features are disabled for corporate liable accounts when a Business Ringback Tone is applied, including time of day and day of week settings.  These changes are made to ensure that a Consumer Ringback playback setting does not broadly supersede the playback of the Business Ringback tone. For customers with both services, Consumer Ringback playback is limited to Caller ID settings. All other account types are able to manage their Consumer and Business Ringback Tones through the consumer Ringback Tone manager available on the Verizon Wireless Media Store.

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  5. What are Business Ringback Tones jukeboxes, and how can I use them?

    Jukeboxes are essentially playlists that "shuffle" or randomly play back the Business Ringback Tones contained within it.

    Using a jukebox allows callers to hear different messaging each time they call. In this way, the business can promote multiple products and provide variety to frequent callers.

    Jukeboxes are created and managed on "Jukeboxes" submenu on the "Manage" tab of the Business Ringback Tone application.  Please be aware of the following:

    • Deleting the jukebox does not delete the Ringback Tone contained within it.
    • Ringback Tones may be used in multiple jukeboxes. 
    • A total of five jukeboxes may be set up at any one time.

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  6. How much do Business Ringback Tones cost?

    The subscription fee is $1.99 per month, for each line.

    The Content fees (applied once per tone) are as follows:

    • One-time charge of $50 per "Load Your Own" Business Ringback Tone.
    • One-time charge of $299 per "Professionally Produced" Business Ringback Tone.
    • For script/copy rewrites 2nd and successive changes incur an incremental $30 fee.
    • For track recordings 3rd and successive changes incur an incremental $85 fee.

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Content Creation

  1. What is the difference between “Load Your Own” and “Professionally Produced” Business Ringback Tones?

    Verizon Wireless offers two creation methods for Business Ringback Tones: "Load Your Own" and "Professionally Produced."

    The "Load Your Own" track creation option gives you ultimate flexibility in developing your track. Essentially, you upload a completed sound file that is 30 seconds in length. It is checked for adherence to Verizon Wireless content and advertising guidelines, and then uploaded to the network.

    The "Professionally Produced" option allows you to specify a script with the help of a professional copy writer, pick a voice talent and background music track. Alternatively, you can upload your own music track. A sound engineer then mixes the voice and music to optimize the track. Similar to "Load Your Own" option, the finished Business Ringback is checked for adherence to Verizon Wireless content and advertising guidelines, and then uploaded to the network.

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  2. How long does it take the Business Ringback tone to be created and be available for use?

    The timeframe to complete a track differs based on creation option.

     "Load Your Own" track creation option:

    • Review of the submitted tone will be completed within five business days of submission.
    • You will be required to “Activate” the tone prior to use.
    • Verizon Wireless may take up to five business days to make the tone available on the Verizon Wireless network.
    "Professionally Produced" track creation option:
    • The initial Ringback Tone will be completed within three business days of copy approval. You should receive an email indicating the script is complete. Please visit the Business Ringback Tone site to approve the script.
    • Copy revisions will be completed within one business day of revision request.
    • Initial, complete Ringback Tone will be completed within three business days of copy approval. You should receive an email indicating the track is complete. Please visit the Business Ringback Tone site to approve the track and “activate” it for use.
    • Track re-recordings will be completed within two business days of revision request.
    • Verizon Wireless will then take up to five business days to make the tone available on the Verizon Wireless network.

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  3. What are the Terms and Conditions for use of the Business Ringback Tones service?

    Review the Terms and Conditions for Business Ringback Tones.

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  4. What content guidelines are used during review of the Business Ringback Tones script and final track?

    All Business Ringback Tones are reviewed for adherence to Verizon Wireless content and advertising guidelines. Scripts that are determined not to adhere to these guidelines are modified to comply and sent back to the customer for review. Uploaded tracks that do not adhere will be returned as rejected.

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  5. Why do the voice talents and background music for Business Ringback Tones periodically change?

    To provide the most appealing catalog of voice talent and background music, Verizon Wireless may periodically replace certain selections with new options. Changes to our voice talent and background music in no way impacts Business Ringback Tones that are currently in production or completed Business Ringback Tones. If you are unable to find a voice talent or background music that you find appealing, you may pursue the “Load Your Own” creation option, which will ultimately give you more flexibility in tailoring a Business Ringback Tone to your needs.

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  6. What are the requirements for uploading your own Business Ringback Tones background music?

    The background music that is uploaded must:

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  7. What are the technical requirements for the Business Ringback Tones "Load Your Own" option track?

    There should be 0.1 second of dead-air at the beginning of file, a 0.5 second fade-in after the dead-air and a 1.0 second fade-out at the end of the Ringback Tone. Total duration should be exactly 30 seconds. Any common formatted sound file is acceptable, such as WAV or MP3.

    In addition to these technical requirements, all Business Ringback Tones need to conform to Verizon Wireless content and advertising guidelines.

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  8. Can I specify another way to bill Business Ringback Tones content charges?

    Content fees must all be billed to the same corporate liable mobile number that is managed by the administrator. Other billing options such as credit card or account level charges are not available at this time.

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Managing the Service

  1. How do I manage the Business Ringback Tones service for a Corporate-Liable end user?

    As the company administrator, you can manage the service by subscribing, changing the Business Ringback Tone, or unsubscribing. Text message confirmations are sent for each transaction. View text message copy.

    End users may be subscribed through one of two ways: a Sales Representative adds the service to their account (Corporate Liable lines only) or you add the service via the Ringback Tone application. Please note the maximum total length of the email address is limited to 50 characters and company name will be truncated to 15 characters. These limits are applied because text messages are limited in length.

    You also have the ability to change the Ringback Tone or unsubscribe the Corporate-Liable end user.

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  2. How do I manage the Business Ringback Tones service for a non-Corporate-Liable employee end user?

    The subscription process for a Non-Corporate Liable employee follows the same basic process as Corporate Liable end users: the company administrator can manage the service by subscribing, changing the Business Ringback Tone, or unsubscribing. Text message confirmations are sent for each transaction. View text message copy.

    The subscription request will be sent as an automatically generated, free text message, and the end user will have to reply and confirm acceptance via text message to have the Ringback Tone automatically added.

    Please be aware of the following:

    • The maximum total length of the email address is limited to 50 characters and company name will be truncated to 15 characters. These limits are applied because text messages are limited in length.
    • The number of invitations you may send to Non-Corporate Liable employee end users is limited to five times the number of corporate liable lines on your profile.

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  3. What do I do if a subscriber opts out or rejects the Business Ringback Tones subscription request?

    Corporate Liable end users may be subscribed unilaterally, as the business owns the account. Accordingly, Corporate Liable users will not have the option of opting out or rejecting the Business Ringback Tones service. Corporate Liable end users are directed to contact the administrator via email at the contact email provided by the administrator in the Ringback Tone application.

    You may not subscribe Non-Corporate Liable end users without their permission, as the end user owns the account. Non-Corporate Liable end users are allowed to either opt out of all future requests or reject the specific request.

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  4. How do I change the Business Ringback Tone that is assigned to a wireless number?

    First, confirm that a replacement Business Ringback Tone has been fully approved and “activated” on the Verizon Wireless network.  If so, the new Business Ringback Tone will appear in the “Active” table on the “Manage” tab of the Business Ringback Tone application.  Once the replacement tone is active, it is available to assign to an end user.

    The Business Ringback Tone may be changed by following these steps:

    1. Select the “Assign” tab of the Business Ringback Tone application. 
    2. Select one or more end users that you wish to modify the Business Ringback Tone. 
    3. Select the “Make Changes” button. 
    4. Select the replacement tone on the pulldown menu. 
    5. Accept the change.

    Subsequent to this change, customers of all account types will receive a free, automatically generated text message informing them of the change.  The message text is:
    VZW FREE MSG: <COMPANY NAME> has changed the company Ringback on your account at no charge. <CONTACT EMAIL> w/questions.

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  5. Can I control the messaging to the customer for subscription, unsubscription, or changing the Business Ringback Tone?

    No, the administrator cannot change the messaging.

    All messages informing the end user of changes to Business Ringback Tone service are automatically generated and free to the business and end user.  The company name and contact email of the administrator, as provided by the administrator in the Business Ringback Tone application, will be automatically populated in these messages.

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  6. How do I move a wireless number from one Business Ringback Tones group to another?

    Group assignments may be changed for individual or multiple end users by following these steps:

    1. Select the “Assign” tab of the Business Ringback Tones application.
    2. Select one or more end users that you wish to modify the group. 
    3. Select the “Make Changes” button. 
    4. Select the new group on the pulldown menu. 
    5. Accept the change.

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  7. Why am I unable to delete a Business Ringback tone?

    Ringback Tones are not deleted, but rather made inactive. Inactive tones may reside on your account indefinitely.

    Prior to making a tone inactive, you must remove it from any wireless numbers to which it has been applied.

    Removing a tone from all wireless numbers may be done efficiently following these steps:

    1. Select the “Assign” tab in the Business Ringback Tone application.
    2. Type the Business Ringback Tone name in the Search box then select “Search” button.
    3. Select “Select All” link at the bottom of the “Select” column.
    4. Scan the filtered results and uncheck the box for any end users that were returned improperly (i.e. do not have the Ringback Tone to be inactivated on their account).
    5. Select the “Make Changes” button.
    6. Select a different Business Ringback Tone for these end users and accept.
    7. Return to the “Manage” tab.
    8. Select the “Inactive” option for the selected tone and accept confirmation.

    Note: If you inactivate a Business Ringback Tone and subsequently want to load it to the network, there will be the standard delay of five business days to make the tone available on the Verizon Wireless network.

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  8. How are the wireless numbers organized in the Business Ringback Tone application?

    The Billing Account Structure is what Verizon Wireless uses to manage your wireless account(s). Billing Account Structure is the default view for Business Ringback Tone.  You may use this view without any changes or maintenance required on your part. Alternatively, you may overwrite the Billing Account Structure with your Company Structure as defined on the My Business Account portal.

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  9. What is a Company Structure?

    A Company Structure enables you to separate the wireless number from the bill account level and organize mobile numbers into folders.  You may refer to the How to Use Guide: My Business Account Setup.

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  10. How do I use a Company Structure in the Business Ringback application?

    You may overwrite the Billing Account Structure with your Company Structure.

    To leverage your existing Company Structure:

    1. For instructions on how to download your Company Structure "with users," please refer to page 18 of the "How to Use Guide: Understanding a Company Structure."
    2. Upload the template using the “upload” link on the “Assign” tab of the Business Ringback application.


    Please note that changes to your company structure on the My Business Account portal will not be reflected within the Business Ringback Tone application at this time. The Company Structure you upload is a snapshot of your account organization. Accordingly, end users added after this information is downloaded will be placed in an “Unassigned” group. Any end users that are no longer on the account will automatically be removed from these groups.

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  11. Can I assign management of Business Ringback Tones to a sub-role within my corporation?

    No, at this time the management of the Business Ringback Tone application is limited to the single point of contact.

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  12. How can I add a single wireless numbers to the Business Ringback Tone application?

    Within the Business Ringback Tone application, select the “Add a Wireless Number” link at the bottom left of the “Assign” tab.  Enter the number to be added and select grouping options.

    Note that numbers that are added must be Verizon Wireless numbers, as Verizon Wireless Business Ringback Tones can only be provisioned to Verizon Wireless customers. Also note that wireless business numbers that are associated with another business or managed by another administrator in the same company cannot be added.

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  13. How can I import multiple wireless numbers to the Business Ringback Tone application?

    Within the Business Ringback Tone application, select the “Import Wireless Numbers” link at the bottom left of the “Assign” tab. You will be prompted to browse for a file that contains the wireless numbers you wish to import. Use the pre-formatted Import Template to import wireless numbers. Be sure to use this version, that contains the wireless numbers of the users. Further description of the import template is provided in the How to Use Guide: Understanding a Company Structure.

    Numbers that are added must be Verizon Wireless numbers, as Verizon Wireless Business Ringback Tones can only be provisioned to Verizon Wireless customers.  Wireless business numbers that are associated with another business or managed by another administrator in the same company cannot be added. Note that Ringback Tone Manager will import only the first two levels of the company structure. All wireless numbers deeper in the company structure hierarchy will be presented in the parent folder.

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  14. Why are wireless numbers not being added when I import them into the Business Ringback Tones application?

    Wireless numbers that you import will be added within 24 hours of being uploaded. Certain wireless numbers will not be added due to one of the following reasons:

    • The number is not a Verizon Wireless number.
    • The number is associated with another business.
    • The number is associated with your business, but you do not have permission to manage its account.
    • The number is malformed. Check the number for completeness.  It should not contain letters or special characters, such as dashes, periods, or parentheses.
    If you experience errors with just a few wireless numbers, while most are imported, consider adding them individually. Adding them individually should provide error messages specific to each number to allow you to understand why they are not being added successfully.

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  15. Where are all the wireless numbers in my Business Ringback Tones template?

    The Business Ringback Tone application automatically pulls all Verizon Wireless Corporate Liable wireless numbers. You may also upload non-Corporate Liable employee wireless numbers following the process outlined in "How can I import multiple wireless numbers to the Business Ringback application?"

    Verizon Wireless Business Ringback Tones are available only to Verizon Wireless customers.

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  16. Who may I contact with customer support questions about Business Ringback Tones?

    For questions or issues related to the creation of a custom Business Ringback Tone, including script creation, track creation, and adherence to Verizon Wireless content and advertising guidelines, please contact  I-Mobile Studios at (877) 488-0660.

    If you have questions or issues related to the management of the service, including application of an existing Business Ringback tone to an end user, subscription or unsubscription of an end user, or other functionality to manage the service, please contact either your Sales Support Team directly or call Customer Service at (800) 922-0204.

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