Relevant Mobile Advertising

General Information

1. What is relevant mobile advertising?

   When you use your mobile device, you often see ads on websites and apps.  Using information we have for you, we will determine if you fit within an audience an advertiser is trying to reach. 
   
   The information we use to accomplish this includes the postal address we have for you and certain consumer information such as your device type and language preference, as well as demographic and interest categories obtained from other companies.  This information might include your gender, age range, and interests, i.e. sports fan, frequent diner, or pet owner.  We do not share information outside of Verizon that identifies you personally.
   
   Here’s an example:  A local restaurant may want to advertise only to people who live within 10 miles, and we might help deliver that ad on a website without sharing information that identifies you personally.
   

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2. Is any of my personal information shared for relevant mobile advertising?

   No, we do not share outside of Verizon any information that identifies you personally.

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3. How does Verizon Wireless help advertisers make mobile advertising more relevant?

   We may help advertisers determine if you are part of the audience they want to reach. The information we use to accomplish this includes the postal address we have for you and certain consumer information such as your device type and language preference, as well as other demographic and interest categories given to us by other companies. This information might include your gender, age range, and interests, i.e. sports fan, frequent diner, or pet owner. We do not share information outside of Verizon that identifies you personally.
   

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4. What types of accounts and devices are included in relevant mobile advertising?

   Only information from devices that use our network will be included. This includes basic mobile phones, Smartphones, tablets, mobile hotspots, netbooks and USB modems. Corporate, government and prepaid accounts are not included.

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5. Does Verizon Wireless currently use my location or Web activity to enable relevant mobile advertising?

   No, for these programs we do not use information about the particular websites you visit or your location information to enable relevant mobile advertising.
   

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6. Where will I see relevant mobile advertising?

   You’ll see ads in the same places you see them today, such as on web sites you visit or on applications you use.
   

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7. Can I refuse permission to use my information for relevant mobile advertising?

   Yes, you can notify us that you do not want us to use your information for relevant mobile advertising by visiting www.vzw.com/myprivacy or by calling (866)211-0874.  
   
   Note: if you have a Family SharePlan® or multi-line account, you must indicate your privacy choices with respect to each individual line.

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8. If I decide to allow you to use my information for relevant mobile advertising, can I change my mind later?

   Yes, you can change your privacy choices at any time.

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9. If I’ve requested that my information not be used for relevant mobile advertising, will I still get mobile ads?

   Yes, you will receive mobile ads whether you participate or not. However, under the program, the ads you see may be more relevant to you.
   

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10. If I have opted-out of sharing my Customer Proprietary Network Information (CPNI), does that mean I am also opted-out of Relevant Mobile Ads?

    No. The Relevant Mobile Ads privacy choices are separate from any privacy choices you have made relating to CPNI. You  will need to record your choices for the Relevant Mobile Ads program.

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